SloanTV is having some identity issues right now. If we don't count Miro's wife Elizabeth, our first legitimate viewer, Adam Blake, asked for more Sloan-related content. Miro and I are hesitant to make a show that targets just Sloan, but we also don't need to be a worse version of the Daily Show. So what should we do?
We need to talk about targeting. A tried and true marketing mainstay of good business. In short the question targeting forces us to ask is: who are we making the show for? Once we have that question answered, we can start to drive our content decisions for our target audience.
My current thinking on this is the following. What if we target Boston-area business people:
- MBA's
- hopeful MBA's
- Boston entrepreneurs.
I can already hear my marketing professor cringing that my targeting isn't tight enough. Okay, so let's exclude hopeful MBA's. They're don't want a show made for them, they want to watch what real business people are watching, so let's assume that we'll get some of them with plain old spill-over. That takes the list down to:
- Boston entrepreneurs.
- MBA's
Well, we have to make the cut between one of these two groups. I'm leaning towards cutting the MBA's. Again, we'll get some of them with spill-over. MBA's are also HIGHLY UNINTERESTING to the rest of the outside world. So building a show for them will exclude basically everyone else. So, here's what's left:
- Boston entrepreneurs.
You could also consider adding a bit of what Adam is talking about. Do the show geared towards entrepreneurs but then in the last 2 minutes before you talk about your weekends, you can list off exciting/pertinent/important Sloan events coming up. That's my two cents this week. Also, Miro's shirt looks like it's choking him, loosen a button.
ReplyDeleteOh, and now that you linked my website to the world, I need to actually work in it. Thanks/Grrr.
Tom, your logic, as always, is impeccable.
ReplyDeleteSO why I'm hesitating. I agree that potential MBAs will be interested in a show that targets MBAs.
I guess my hesitation is do we bring any unique perspective to the entrepreneurship scene. I know that as MBAs we bring something to that dialog.
What about college and high school students figuring out what to do in life?
ReplyDeleteInteresting ... I guess I have the same question here. What unique perspective do we bring to this?
ReplyDeleteFor many people, isn't the MBA a delay of making that decision.
ReplyDeleteشركة كشف تسربات المياه بالرياض
شركة كشف تسربات المياه بالرياض
شركة تنظيف حشرات بالرياض
شركة كشف تسربات المياه شمال الرياض
شركة كشف تسربات المياه شرق الرياض
شركة كشف تسربات المياه غرب الرياض
شركة كشف تسربات المياه جنوب الرياض
كشف تسرب المياه بالرياض دليل
اسعار كشف تسربت المياه
كشف تسربات المياه بالرياض عماله فلبينيه
جهاز كشف تسرب المياه
شركة تنظيف منازل بالرياض
ray ban sunglasses
ReplyDeletemichael kors
ray ban sunglasses
louis vuitton outlet
ugg boots
nike factory outlet
retro jordans
ralph lauren clearance
mont blanc pens
lebron james shoes
coach outlet
coach outlet store online clearances
louis vuitton
seattle seahawks jerseys
burberry outlet
ray ban sunglasses
uggs for cheap
nike trainers
hollister outlet
ray-ban sunglasses
michael kors outlet
supra sneakers
ugg boots sale
oakley sunglasses
canada goose
adidas nmd
toms outlet
ugg slippers
true religion outlet
jordan retro
ugg boots
kd 8 shoes
ugg boots
fitflops
louis vuitton outlet
canada goose outlet
louis vuitton outlet
the north face jackets
jordan shoes
louis vuitton outlet
chenlina20160816
jianbin0822
ReplyDeletelongchamp bag
oakley sunglasses uk
ghd hair straighteners
swarovski crystal
mac cosmetics
swarovski outlet
marc jacobs outlet
ugg boots clearance
canada goose sale
michael kors outlet
reebok shoes
valentino shoes
lebron james shoes
ray-ban sunglasses
uggs clearance
omega outlet
tiffany and co
longchamp pas cher
coach outlet
cheap nba jerseys
ugg outlet
louis vuitton outlet stores
canada goose jackets
oakley sunglasses
ferragamo shoes
ralph lauren outlet
nhl jerseys
michael kors uk
canada goose jackets
coach outlet online
michael kors handbags on sale
gucci borse
ReplyDeletecheap oakley sunglasses
michael kors outlet
adidas nmd
michael kors handbags
cheap jordans
cheap basketball shoes
michael kors handbags outlet
nike trainers
michael kors outlet
supra shoes sale
ReplyDeletelouis vuitton sacs
michael kors outlet store
michael kors outlet
michael kors handbags
nike tn
air force 1 shoes
michael kors outlet
cheap oakley sunglasses
cheap michael kors handbags
nike roshe run one
ReplyDeletehogan outlet online
cheap jordans
tiffany and co outlet
oakley sunglasses
cheap jordan shoes
cheap jordans online
true religion jeans wholesale
kobe basketball shoes
air jordan shoes
hogan outlet
cheap jordans
jordans for cheap
cheap tiffanys
nike polo
adidas superstar UK
adidas neo
timberland outlet
adidas tubular
discount oakley sunglasses
air max thea
michael kors outlet
links of london
michael kors handbags
air jordan retro
tiffany jewelry
yeezy boost 350
air jordan shoes
ray ban sunglasses outlet
fitflops sale
chrome hearts online
michael kors handbags sale
adidas stan smith women
oakley sunglasses wholesale
lacoste outlet
michael kors
ReplyDeletenike air max 2017
longchamp handbags
timberland boots
adidas trainers
converse shoes
mizuno running shoes
ray ban canada
true religion outlet
cheap jordan shoes
hzx20170227
ralph lauren uk
ReplyDeletemichael kors
michael kors handbags
ray ban sunglasses
hollister clothing
adidas yeezy
pandora jewelry
nike tn pas cher
mlb jerseys
denver broncos jerseys
20173.22chenjinyan
dodgers jerseys
ReplyDeletemichael kors outlet canada
coach outlet
kobe bryant shoes
longchamp sale
louboutin outlet
birkenstock shoes
swarovski crystals
birkenstock
cheap oakley sunglasses
20170410yueqin
شركة قمة الدقة للخدمات المنزلية
ReplyDeleteشركة كشف تسربات المياه بالظهران
كشف تسربات المياه بالدمام
كشف تسربات المياه بالخبر
كشف تسربات المياه
شركة كشف تسربات بالدمام
شركة كشف تسربات بالخبر
كشف تسربات المياه بالدمام
شركة كشف تسربات المياه بالدمام
شركة كشف تسربات المياه بالخبر
شركة كشف تسربات المياه بالاحساء
كشف تسربات المياه بالاحساء
شركة كشف تسربات المياه
شركة كشف تسربات المياه بالهفوف
افضل شركة كشف تسربات المياه بالاحساء
شركة شراء اثاث مستعمل بالرياض
ReplyDeleteبيع اثاث مستعمل بالرياض
شراء اثاث مستعمل بالرياض
شراء اثاث مستعمل الرياض
اثاث مستعمل بالرياض
اثاث مستعمل
شراء اثاث مستعمل
شراء الاثاث المستعمل بالرياض
شراء اثاث مستعمل شمال الرياض
شركات شراء الاثاث المستعمل بالرياض
ارقام شراء الاثاث المستعمل بالرياض
محلات شراء الاثاث المستعمل بالرياض
حقين شراء الاثاث المستعمل بالرياض
just information we only provide information for those who need it cara menggugurkan kandungan
ReplyDeleteA. posisi berhubungan agar cepat hamil
B. makanan dan minuman agar cepat hamil
C. panduan agar cepat hamil
D. cara agar cepat hamil
E. cara agar cepat hamil setelah selesai haid
F. cara alami untuk segera mendapat kehamilan
chirurgie esthetique
ReplyDeleteaugmentation des seins
augmentation des fesses
chirurgien esthetique tunisie
chirurgie esthetique en Tunisie
chirurgie esthetique suisse
voiture occasion
ReplyDeletediscotheque Paris
discotheque Paris
voiture vintage
View stories of any user anonymously. Pictame2 pictame. The more Instagram followers a person has the more popular they will be on this site.
ReplyDelete