How to pick a topic for your Online TV Show | What should Sloan TV Be When it Grows Up?

We've been trying to find our way to a clear focus for the show. Here's a recent Facebook exchange I had with a friend:

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  Adam Blake Show 0 sucked - nothing was there!!!! Show -1 was interesting - love the concept. But, seemed slightly similar in setup and content to HubSpot TV...
  

  14 hours ago ·  · 
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  Miro Kazakoff Yeah, we are still working on Posting Show 0. And, you won't catch up denying that we ripped it off from Hubspot TV. What should we be doing to make it different? And how could I have gotten you to post this on the blog?
  

  13 hours ago ·  · 
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  Adam Blake The stuff you guys talked about didn't really seem heavily related to Sloan. What would be interesting to me would be the inside scoop of what is happening at Sloan right now. Speakers, events, etc.
  

  13 hours ago ·  · 

Adam brings up an interesting point. Here's how I see the trade-off

On one hand, we could focus really tightly on the Sloan community. This would generate content that would be a high interest to a very small number of people (those at Sloan)

On the other hand, we could go really broad; talk about general business news. This would generate content that was a little bit interesting to a large number of people.

Generally, it's better to start with a small market where you can really effectively address their needs. But with broadcasting, the goal is audience and impact. I think we can serve a pretty tight need that is still bigger than just students at Sloan.

My suggestion: news and events that would be interesting to people in business school, people considering going to business school and people who follow business school.

Some examples of topics:

• How does b-school recruiting work?
• What do economic trends mean for business students?
• How does b-school education tie into the banking crisis?
• What's the right kind of education for our future leaders?

Adam, Tom, Nation, thoughts?