Adam brings up an interesting point. Here's how I see the trade-off
On one hand, we could focus really tightly on the Sloan community. This would generate content that would be a high interest to a very small number of people (those at Sloan)
On the other hand, we could go really broad; talk about general business news. This would generate content that was a little bit interesting to a large number of people.
Generally, it's better to start with a small market where you can really effectively address their needs. But with broadcasting, the goal is audience and impact. I think we can serve a pretty tight need that is still bigger than just students at Sloan.
My suggestion: news and events that would be interesting to people in business school, people considering going to business school and people who follow business school.
Some examples of topics:
- How does b-school recruiting work?
- What do economic trends mean for business students?
- How does b-school education tie into the banking crisis?
- What's the right kind of education for our future leaders?
Adam, Tom, Nation, thoughts?