Tuesday, August 17, 2010

How to keep your RSS Feed when you change hosting services

I just switched our RSS feed to Feedburner.

Feedburner is one of those great little services that addressed a pressing web need, built a company quickly with good talent and got aquired.

They are also the subject of a case we read in 15.371 (Founding Dilemmas in Entrepreneurship) at MIT Sloan. They have the interesting distinction of being built by a serial founding team that had worked on several other ventures together. Frankly, for me it would be a team of a well running team that got to tackle different problems time after time.

All you need to do is enter your RSS feed in at feedburner.google.com.

Feedburner will generate an RSS feed address for you that you can enter into your Content Management System. In our case, for Blogger, its under Settings -> Site Feeds.

Now if we shift our blog to a different services all our users RSS feed stay the same. A nifty little feature.