Finding a Target Market for SloanTV

We've talked about this in several other posts, but we wanted to present our final idea for the target for Sloan TV. As Tom reminded me, good products have a clear consumer in mind and they are designed to address a pain or need of that consumer. Here our hypothetical target viewer

Name: Michael M'BA (pronounced Mee-ba)

Age: 27
Education: Currently getting an MBA at an American business school. Goes to school full-time
Background: Mostly entry-level white-collar jobs prior to B-school
-Michael thinks getting an MBA will be an important badge on his resume
-Michael cares about getting the most out of his MBA
-Michael is the kind of person who watches funny viral videos

Here's the content we will aim to produce for Michael:
-Highly entertaining and zany content. Michael will watch for the first time becuase the show is about his life. He'll stay to see what happens next.
-topics of interest would include

• Recruting
• The value of grades
• Getting the most out of class and his education
• Internships
• the impact of the economy on school
• business ethics and how it relates to what gets taught
• networking
• time management

We really debated whether the show should be focused on entreprenurship, since that's what both of us are interested in, but a quick poll of friends and our expereince told us that there is already a ton of content around entreprenurship (even focused on Boston alone) already out there.

Here are some of our prior posts on this topic
Targeting SloanTV | Who is our audience?
How to pick a topic for your Online TV Show | What should Sloan TV Be When it Grows Up?

The MBA seems like an untapped market and we have something to say about it.

Onward