
Name: Michael M'BA (pronounced Mee-ba)
Age: 27Education: Currently getting an MBA at an American business school. Goes to school full-time
Background: Mostly entry-level white-collar jobs prior to B-school
-Michael thinks getting an MBA will be an important badge on his resume
-Michael cares about getting the most out of his MBA
-Michael is the kind of person who watches funny viral videos
Here's the content we will aim to produce for Michael:
-Highly entertaining and zany content. Michael will watch for the first time becuase the show is about his life. He'll stay to see what happens next.
-topics of interest would include
- Recruting
- The value of grades
- Getting the most out of class and his education
- Internships
- the impact of the economy on school
- business ethics and how it relates to what gets taught
- networking
- time management
Here are some of our prior posts on this topic
Targeting SloanTV | Who is our audience?
How to pick a topic for your Online TV Show | What should Sloan TV Be When it Grows Up?
The MBA seems like an untapped market and we have something to say about it.
Onward
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