Watch Episode 8 of The MBA Show | Course Packs on iPad

(1) Introduction

(2) Headlines: NYU Stern is Testing Course Packs on iPad
1st program-wide test.

Kernal: It’s about time!!!  When are the rest of you idiots jumping on board.

It’s the technology?

Why has this taken so long and why hasn’t this exploded?  People are the limiting factor, not technology.

What is this a test of?  Students obviously want this.  No-brainer.  This is really a test of publishers. (NOT USABILITY)

This isn’t going away.  All publishers have to jump on board now.  Even if the worst cash scenario comes to pass, the publishers have to join up anyway.

(3) Jargon: DRM (Digital Rights Management)

Not a b-school term.  But super important for the industry.  (publishing and music)  This relates to the control of data in the world.

(4) Business School Tip of the week:  Your Linked in Profile is more important than your paper Resume.

Kernal: Linked in adds a layer of social information which makes it more valuable

It’s verifiable and therefore more accurate

It’s standardized and easier to use

It’s readily available without a process

Those 10 people that you claim you managed, for some reason can not be identified in reality.

(1) Complete your profile.  People are searching for you.  Can they find you?

(2) Write your profile from reader’s perspective.

(3) LinkedIn your whole class.

(4) LinkedIn quickly and liberally

(5) Before meetings or interviews, check linkedin about the person you are meeting

(5) What's on your Radar
Miro: Rally to Restore Sanity  (http://www.rallytorestoresanity.com/)
Tom: CEO Reception