Potential Guests on Sloan TV

Contribute your ideas as Comments:

Jackie Wilbur - about MBA hiring outlook
Michael Grinich - Organizer of MIT Start-up Bootcamp, about how undergrads see MBAs
Erdin Beshimov - About starting a club and what it means for your MBA experience

Ideas and Script for Show 2

1. Introduction
2. Call to action
3. Headline
1. Salary not a motivator for MBAs: Veritas Survey
4. Nerf Ninjas attack your professor
5. Jargon: NPS
6. Business Tip of the Week: Use quantifiable customer metrics.  Ref: Eric Ries' NPS article.
7. What's on your Radar

Where's the Drama? | What makes a videocast interesting to watch

I was talking with Tyler Spaulding in class and he gave some great feedback on the show.

Where I had thought that Tom and my friendly banter was a sign of great chemistry. Tyler had the opposite reaction. He wanted drama. Not hair pulling, killing each other drama, but more like Pardon the Interruption type conflict. Kornheiser and Wilbon obviously like each other, but they consistently disagree. That's where the entertainment comes from.

Tyler suggested we just make sure to take two sides of an issue when we plan out the show script.

One thing we had talked about after last show was getting from the 'facts' to the what does this mean much faster. I think we need to make sure to emphasize different takewaways.

Tom, what do you think is the best way to make sure we stay on track with these?

Episode 1 | The MBA's have no Pants

Notes from Episode 1

1. We need a secret signal that means 'move on'.  I would have tapped miro's leg, but was thwarted by the concept of naked thigh at the last minute.
2. The sound on our new Yeti is PERFECT.
3. At around 1:26, the energy dies a little.  
4. The objective of each segment is to get to: 'what does this mean for an mba' with as much residual energy as possible.
5. No repeating categories, or topic areas at all.
6. Talking with the audience is good.
7. We need a third person to get the audience going and run the equipment.  Oh, if only we had an executive producer...
8. Jargon needs to be tighter.  Instead of an open discussion, we should have a defined definition packaged and ready, followed by a packaged example.
9. ALWAYS keep the target customer, Michael M'BA,' in mind.

Tag Line | What is SloanTV?

MBA lessons learned from America's best business school at MIT.

Finding a Target Market for SloanTV

We've talked about this in several other posts, but we wanted to present our final idea for the target for Sloan TV. As Tom reminded me, good products have a clear consumer in mind and they are designed to address a pain or need of that consumer. Here our hypothetical target viewer

Name: Michael M'BA (pronounced Mee-ba)

Age: 27
Education: Currently getting an MBA at an American business school. Goes to school full-time
Background: Mostly entry-level white-collar jobs prior to B-school
-Michael thinks getting an MBA will be an important badge on his resume
-Michael cares about getting the most out of his MBA
-Michael is the kind of person who watches funny viral videos

Here's the content we will aim to produce for Michael:
-Highly entertaining and zany content. Michael will watch for the first time becuase the show is about his life. He'll stay to see what happens next.
-topics of interest would include

• Recruting
• The value of grades
• Getting the most out of class and his education
• Internships
• the impact of the economy on school
• business ethics and how it relates to what gets taught
• networking
• time management

We really debated whether the show should be focused on entreprenurship, since that's what both of us are interested in, but a quick poll of friends and our expereince told us that there is already a ton of content around entreprenurship (even focused on Boston alone) already out there.

Here are some of our prior posts on this topic
Targeting SloanTV | Who is our audience?
How to pick a topic for your Online TV Show | What should Sloan TV Be When it Grows Up?

The MBA seems like an untapped market and we have something to say about it.

Onward