Friday, August 26, 2011

Episode 47: Why MBAs Can't Mention Their Past



Miro: Welcome to the MBA Show, We’ve got a new school year here in Cambridge,and we’re here some brand new eager, yet terrified first years!

[Pan]

I’m MiroKaz.
I’m The International MBA of Mystery.
I’m Lieutenant MBA.

Miro: We’ve got a special show for you today, celebrating the

We’re here today to talk about the issue of Personal Branding.

(1) MBA Tip of the Week:

[LESSON 1 SEGMENT]

We have some fresh MBA’s here. What is worrying you right now?

Stav: I’m worried about being pigeon holed.

Sean: Well, what did you do before school?

Stav: Well, I used to be a great engineer in my home country. I was like johnson from johnson&johnson. And that’s where i want to take it. medical devices, energy, web. Whatever. But my problem is that i got involved in film production too, and that’s what everyone remembers, because there are 100 engineers for each film maker.

Sean: wow. Filmmaker

Tip 1: You only get one thing.

Stav: Well, what if I’ve done two things?

Miro; No! You get one thing.

Stav: But, I used be the president of my home owners association!

Miro: NO. You only get ONE thing. The great thing is that you get to pick what that one thing is.

Sean: You know Miro, we just got done filling out multiple applications showing what multi-faceted, accomplished individuals we are. Are you suggesting we now reduce ourselves to a one-dimensional description?

Miro: I know it’s counter-intuitive, but you should NOT take credit for everything you’ve ever done. And you only get one message

[LESSON 2 SEGMENT]

Stav: Great tip. So what’s tip number 2?

Tip 2: Focus on the future, not the past.

Sean: I have a classmate who just completed a PhD in physics. But he wants to go into the entertainment industry. Obviously very different fields, but a PHD in physics!

Miro: Great example! This person should brand himself as sports-management guy. Drop the physics thing. It’s amazing to have a physics phd, but if you don’t want to be remembered as physics guy - just don’t mention it.

Stav: So that’s tip number 2: Focus on the future, not the past.

[LESSON 3 SEGMENT]

Sean: Guys, I have to be honest, I really haven’t experienced this problem.

Stav: what do you want to do after B-school?

Sean: Management consulting.

Christina: BORING

Stav: Then how can you make your brand more interesting?

Sean: Well, I know this contradicts the previous tip, but I was a bomb technician in the US Navy.

Stav: [Excited.] Like “The Hurt Locker”?

Sean: Yes, just like “The Hurt Locker”.

Miro: Wait, wait, wait. You were a bomb tech and now you want to be a management consultant. [prompt for story].

Sean: Well Miro, the last time I was in Iraq, it was hot, I’m wearing the bomb suit, looking for this bomb on the side of the road, and all I could think about was becoming a management consultant.

Miro: Seriously?

Sean: Yes, I named my rifle “McKinsey”.

Miro: This is actually a great example of tip number 3, which is actually an exception to tips 1 and 2. IF YOU NEED A BOOST OF INTEREST IN YOUR CASE, YOU CAN TALK ABOUT YOUR PAST ONLY IF THERE IS TRUE AND CLEAR CLOSURE. if you were in the army and are now in b-school, it is obvious you’ve closed doors. Same thing If you got your PhD and are now in b school. It is clear you’re not going back and you won’t be pigeonholed.

Tip 3: Exception. It’s okay to mention the past if the door is clearly closed.

Stav: just a short disclaimer: all these tips are relevant only for new admitted students, who are bombmarded with many new people and introductions

Sean: But if you’re still an applicant - you are in a different position. You are being evaluated by professionals who know how evaluate your past wihtout pigeonholing you.

(2) Radar
Miro: Packing for my trip down south
Stav: i’m meeting with a web 2.0 start up, to see what i can do for them.
Sean: 2-day baking class.

Close:
International MBA of Mystery
Lieuntentant MBA
Miro Kaz

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  5. مع اركان المملكه انت الافضل دائما وهكذا نتعامل بكل صدق والعمل الجاد والوافر فى هذا المجال مجال التنظيف
    شركة تنظيف بالاحساءاذا معنا انت فى ايدى امينه نتعامل معك باقل الاسعار الممكنه فى كافه المجالات
    اذا اتصلوا نصلكم فى كل وقت وكل مكان لدينا الامكانيات الوفيره والكامله من اجل العمل الجاد والدئوب
    العمل بامانه سمه من سمات شركة اركان المملكه التى لها باع طويل فلى العمل اليومى والفعالشركة مكافحه حشرات بالاحساءاذا نحن نتقدم اليك باقل السعار المتاحه والممكنه فى مجال التنظيف والمكافحه على حد سواء
    اتصلوا نصلكم فى كل وقت وكل مكان فى كافه ارجاء المملكه السعوديهشركة تنظيف بالطائفمعنا انت الافضل دائما بالمملكه نقدم لكم العمل الجاد والهادف والفعال

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  6. مع شركة اركان المملكه للتنظيف,ومكافحه الحشرات,وكشف التسربات,وتسليك المجارى,ونقل العفش,وتنظيف البيوت انت
    شركة تنظيف منازل بخميس مشيط
    تتعامل مع افضل شركة بالمملكه ككل لانها تتعامل باقل الاسعار المتاحه فى مجال العمل
    شركة كشف تسربات المياه بخميس مشيط
    ونحن نوفر لك كل ما هو جديد وبخصم 30%فى مجال الحساب اذا معنا انت فى كل امان ممكن
    اتصل بشركة اركان المملكه لانها الافضل دائما فى كل المجالات
    شركة تسليك مجارى بخميس مشيط
    هكذا شركة اركان المملكه تقدم الخدمه الممتازه التى بدونها لا تستطيعوا العمل الجاد
    اننا نتعامل بالافضليه الكامله لاننا نتعامل بكل الاسعار البسيطه والممكنه
    شركة مكافحه حشرات بخميس مشيط
    نتعامل باقل الاسعار الممكنه والممتاحه فى هذا المجال وخاصه مدينه خميس مشيط
    شركة نقل عفش بخميس مشيط
    تحت شعار الراحه الكامله والاداء المتميز والخدمه طول اليوم
    معنا انت فى كل امان اتصل نصلك اينما كنت

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